The sustainability and quality of the sector
The Brazilian poultry industry is highly sustainable and contributes towards environmental protection. According to the Department for Environment, Food and Rural Affairs (DEFRA) of the United Kingdom, each kilo of chicken in Brazil is produced with nearly half the amount of CO2 emissions if compared with production in England. In numbers, this means that one ton of chicken made in Brazil emits 1.2 CO2 equivalent/ton. In the UK this figure is 2.2. If transport is considered, Brazil emits 2.57 CO2 equivalent/ton and the UK emits 2.82 CO2 equivalent/ton. In other words, in the first case, Brazil has values that are 45% less and in the second case, even considering freight to the European Union, Brazil has a 9% advantage in emissions.
Additionally, Brazilian agribusinesses are located away from the Amazon biome and count on preservation projects for environmental resources. These industries also maintain water conservation projects and special treatment in closed loops. In this respect, Brazil has helped the world by ‘exporting’ water to locations that need it.
The Brazilian recipe for chicken meat exports has worked out very well. Brazil has been in the leading position in terms of world exports since 2004 and contributes towards food safety in over 150 countries in five continents. The strategic partnership with importing countries in complementing market demands, without directly competing with local producers, has guaranteed solid relationships with partners throughout the world.
Brazil is one of the most traditional suppliers of very demanding markets such as Japan and Europe. In Europe, Brazil’s position was consolidated as one of the main suppliers of chicken meat in partnership with the industry, therefore complementing local production.
Brazilian health aspects are also a differential: the country has no registered cases of bird flu. It is the only country in this situation from among all major producers. Strict production control and management models at farms guarantee the continuity of this status.
Brazilian success in this sector has another reason: excellence in quality. With production based on corn and soya, Brazilian chicken is strictly controlled by the country’s authorities and by the authorities of the countries that it exports to.